utm_sourceTraffic source
Identifies the platform, site or list sending visits, for example google, facebook, linkedin or newsletter.
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Link tracking · Campaign attribution · Free
Free UTM Builder
Create consistent UTM tracking links for ads, social media, email and content campaigns, then copy them into your channels and identify traffic in Google Analytics.
URLs and parameters are processed only in this browser01 / PARAMETERS
What the five UTM parameters mean
Consistent parameter names make Google Analytics, ad reports and campaign reviews easier to break down by source, medium and campaign.
utm_mediumMarketing medium
Identifies the channel type, for example cpc, paid_social, email, affiliate or referral.
utm_campaignCampaign name
Groups one promotion, product launch or seasonal theme and acts as the main field for campaign-level reporting.
utm_termKeyword or audience
Usually records a paid-search keyword, or an ad group or audience when your team has a clear convention.
utm_contentCreative version
Distinguishes creatives, CTAs, placements or A/B versions within one campaign so their results can be compared.
02 / NAMING
Naming practices for clean UTM reports
UTM values appear in analytics as entered. Agree on a convention before launching at scale to avoid duplicate channels and fragmented data.
Keep a channel dictionary
Use a fixed set such as cpc, paid_social and email instead of several spellings for the same medium.
Use one case and separator
Lowercase values with one separator style prevent Spring and spring from becoming separate report rows.
Make campaigns searchable
Include useful product, market or date details, such as crm_launch_us_2026q3, for long-term reporting.
Open the URL before launch
Test the copied URL once and verify the landing page, original query parameters and fragment before publishing it.
A free UTM link builder and campaign URL generator
This free UTM builder adds standard campaign parameters to any HTTP or HTTPS landing page, preserves existing query parameters and fragments, and includes presets for Google Ads, Meta Ads, LinkedIn Ads and email.
Enter a URL, source, medium and campaign, then copy
Paste the destination URL, choose a preset or enter utm_source, utm_medium and utm_campaign. Add utm_term and utm_content when useful, review the live preview, then copy or open the generated link.
Method and sources
The browser URL API parses the destination while retaining existing non-UTM query parameters and the fragment. URLSearchParams removes the five old standard UTM fields, writes each non-empty new value and applies URL encoding without a backend request.
Referenced projectsGoogle Analytics campaign URL parameters
Frequently asked questions
What can Free UTM Builder do?
This free UTM builder adds standard campaign parameters to any HTTP or HTTPS landing page, preserves existing query parameters and fragments, and includes presets for Google Ads, Meta Ads, LinkedIn Ads and email.
How do I use Free UTM Builder?
Paste the destination URL, choose a preset or enter utm_source, utm_medium and utm_campaign. Add utm_term and utm_content when useful, review the live preview, then copy or open the generated link.
Does Free UTM Builder upload my data?
The browser combines your destination and UTM values with the URL and URLSearchParams APIs. Tool inputs are not sent to the Zituo server; the analytics script disclosed on the privacy page may still load.